PARTNERSHIP PROGRAM 2025-2026

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Forging Futures
Through Muay Thai
Welcome to our vision for transforming lives
through the ancient art of Muay Thai.
We're creating platforms for local and regional
talents to shine on the international stage.
Join us in our mission to forge futures and
empower the next generation of warriors.

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The Muay Thai Opportunity
Global Appeal
This centuries-old martial art has captured worldwide attention.
It combines striking elegance with cultural traditions.
Growing Audience
International viewership has surged dramatically in recent years.
New markets are embracing Muay Thai's unique spectacle.
Investment Growth
Sponsorship in combat sports has reached unprecedented levels.
Brands see exceptional engagement with authentic fight promotions.

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Our Mission

Empower Athletes
Discover and elevate fighters from underrepresented regions
Provide Pathways
Create sustainable career opportunities through training and exposure
Foster Impact
Transform communities through the positive
influence of Muay Thai

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Vision for Partners
Build Legacy
Create lasting impact through meaningful partnership.
Shared Growth
Develop mutual value for brands, athletes and communities.
Engage Authentically
Connect with audiences through genuine storytelling.

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Why Muay Thai?
130+
Countries
Nations with official Muay Thai federations worldwide
30M+
Practitioners
Active participants training in
the art globally
60+
Muay Thai Gyms (Locally)
There are over 60 Muay Thai gyms just in Singapore alone.

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Our Unique Platform
Grassroots Focus
We discover and nurture local talent from their earliest stages.
High Level Production
Our events feature premium production values and
authentic storytelling.
Cultural Integration
We blend sport, culture and personal development into a compelling narrative.

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Event Overview
Regional Qualifiers (EFC Contender Series)
Talent identification and preliminary
competitions in local regions
Regional Finals (EFC FIGHT NIGHT)
Showcases in Bangkok, Chiang Mai,
Singapore, and Kuala Lumpur
International Finals (EFC & WBC World Titles)
Global championships featuring the best emerging talent
Annual Schedule
Targeted 8 events annually

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Athlete Development Pathway
Talent Identification
Camps and try-outs across the country to discover promising fighters.
Regional scouts identify athletes with exceptional potential.
Comprehensive Support
Selected athletes receive coaching, nutrition,
and educational guidance.
Holistic development ensures long-term success.
Scholarship Programme
Top prospects earn annual scholarships to pursue excellence.
Financial barriers to success are removed.

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Community Impact
Youth Outreach
Introducing youth to the discipline and art of Muay Thai.
Skills Workshops
Teaching discipline, health awareness, and self-confidence.
Creating positive outlets for
youthful energy.
Rural Development
Providing training to athletes from lower income bracket families.
Breaking down barriers to participation.

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Social Mobility Outcomes

Professional Transitions
Athletes secured professional contracts since 2023

Background Demographics
68% of participants come from
low-income communities

Positive Behavioural Impact
Measurable reduction in
at-risk youth behaviour

Educational Advancement
Athletes showing improved
academic performance

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Real Stories, Real Impact
Fighter's Journey
Our mini documentary series featured on our Instagram, is a short insight on the fighter's journey of each athlete.
Breaking Barriers
While fight promotion typically highlight professional athletes, we choose to focus on amateurs first.
Digital Reach
Our mini-documentaries have garnered 187,000 (& counting) views on Instagram.

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Audience Demographics (%)

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Fan Engagement Strategy
Interactive Content
Live Q&A sessions and real-time polls engage viewers directly.
Fans feel connected to athletes and events.
Exclusive Access
Behind-the-scenes content rewards online followers.
Authentic moments build deeper fan connections.

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Onsite Event Experience

Impressive Attendance
800-1500 passionate fans at each main event
Brand Activations
Custom sponsor zones and interactive booths
Celebrity Integration
Influencer partnerships and special guest appearances

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Digital Reach (EFCFightNight7)
480k+
Instagram Views
2000+
Instagram Followers
200k+
Accounts Reached

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Sponsorship Opportunities: Tiered Packages

Diamond
Title Partner with exclusive front-row branding
Platinum
Powered by partnership with main event co-naming rights
Bronze/Silver/Gold
Event segment sponsorships and digital takeovers

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Custom Brand Integration
Athlete Ambassadors
Custom content series featuring sponsored fighters and their journeys.
Fan Competitions
Interactive sponsor-led competitions drive deeper audience engagement.
Physical Branding
Branded training gear and prime
visibility on the ring canvas.

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Exclusive Content Collaborations
Athlete Documentaries
Integrate your brand into compelling athlete journey narratives.
Associate with inspirational stories of transformation.
Co-Branded Series
Develop coaching and fitness content with your brand identity.
Leverage expert knowledge in
engaging digital formats.

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Hospitality & VIP
Premium Access
VIP suites with exclusive athlete meet-and-greet opportunities.
First-class experience for key clients and stakeholders.
Networking Events
Branded after-parties for
high-value relationship building.
Connect with industry leaders in a dynamic setting.
Corporate Engagement
Host workshops with star fighters for your team. (Fitness programs)
Unique team-building and client entertainment options.

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Social Responsibility Partnerships
Youth Mentorship
Joint community initiatives supporting young people.
Wellbeing Campaigns
Sponsor-funded mental health and anti-bullying programmes.
Charity Integration
Co-branded fundraising events with measurable impact.

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Recognition & Partnerships
Tourism Authority of Thailand
Officially recognised by Thailand's tourism body
World Boxing Council Muay Thai
Sanctioned by one of the sport's premier governing bodies
Royal Thai Embassy
Collaboration on official Thai Cultural Events in Singapore

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Audience Brand Affinity

Value Alignment
82% value brands that support
local athletes

Purchase Intent
71% more likely to buy
sponsor products

Content Sharing
46% share sponsor
content during events

Brand Loyalty
38% report increased loyalty to supporting brands

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Commercial Roadmap
1
2024-2025
EFC Rebrand with Fight Night 7 onwards
Expansion of digital platform reach
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2025-2026
New markets: Malaysia, Hong Kong, China
Launch of PPV streaming options
Launch of SheFights
(women only fighter programs/tournaments)
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2026-2027
Global championship series
Major media rights renegotiation

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Long-term Athlete Success
Professional Pathways
Direct routes to international leagues like RWS and RISE.
Structured progression for career advancement.
Global Recognition
Fighters ranked in top-10 global rankings of WBC and RWS.
Visibility on the world's biggest fighting stages.
Career Transition
Post-fighting programmes support athletes after retirement.
Training in coaching, business, and media opportunities.

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Women in Muay Thai
Growing Representation
Our main event cards now
feature female bouts.
Strategic Partnerships
Launch of SheFights empowers
women in combat sports.
Fastest Growing Segment
27% year-over-year increase in female participation.

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Year 1 Event Calendar

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Marketing Campaigns

Out-of-Home
Event posters + flyers
Influencer Network
30+ creators with 5M combined followers
Content Series
Docuseries aired before major events

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Athlete Ambassador Programme
Regional Representatives
Local fighters serve as brand ambassadors in their communities.
Authentic voices that resonate with regional audiences.
Global Reach
International brands can access diverse cultural contexts.
Direct Engagement
Athletes connect directly with fans through sponsored activities.
Real-life role models build genuine community connections.

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Press and
Public Relations Plan
Media Access
Comprehensive pre/post-event media days and open workouts.
Athlete Availability
Direct access to fighters for interviews and content creation.
Real-Time Data
Live event news feeds and analytics for media partners.

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Next Steps for
Prospective Sponsors
Initial Consultation
Tailored discussion of partnership opportunities and objectives.
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Campaign Ideation
Joint creative sessions to develop integrated marketing concepts.
Partnership Playbook
Access our comprehensive brand/athlete integration guide.
Launch Strategy
Coordinated planning for maximum impact announcements.

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Join Us—Forge the Future Together
Open Invitation
We welcome investors, brands, and community partners.
Lasting Legacy
Create meaningful impact on lives, communities, and sport.
Connect With Us
Reach out via jake@efcfightpromotions.com
Instagram

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Thank You & Questions
We've outlined our vision for transforming lives
through Muay Thai.
Our platform elevates local talent to international recognition.
Together, we can forge futures and create lasting impact.
We welcome your questions and look forward to
potential partnerships.

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EFC FIGHT NIGHT 7
MINI DOCU-SERIES

EFC on Instagram: "@eric.icc ERIC ‘THE CHINDIAN’ JACOB from @hilltopacademy_singapore representing Singapore, Will be fighting for the EFC International Gold Title as the main bout! This is a fight yo

EFC on Instagram: "VOODOO! 😈 @joell._chang going all in! 🔥 @mmtmuaythaisg #efcfightnight7 . Show him your love in the comments! . . ⚠️ Early bird tickets on sale now! Link in bio."

EFC on Instagram: "Featuring our fighter for the co-main event!@hasbullahmood_ , the @wbcmuaythai champion of Malaysia 🇲🇾 Watch him showcase his skills in his first ever fight in Singapore 🔥 #efcfi

EFC on Instagram: "Get ready for an electrifying night! 🌟 Introducing Elias Ghazali @rollindead22 , the main event of the night, fighting for the first time in Singapore! 🇸🇬 Join us as he steps int

EFC on Instagram: "⚔️Micah from @neuefit will be making his first amateur debut against Voodoo. Who are you rooting for? #efcfightnight7 . Show him your love in the comments! . . ⚠️ Early bird ticke

EFC on Instagram: "Unleash your greatness! 🔥 keithchw @jiajiaqiqii @my_previous_user_is_unavail @evolvemma #efcfightnight7 . Show them your love in the comments! . . ⚠️ Early bird tickets on sa

EFC on Instagram: "90% of the work is the mental preparation! 🧠 Do you agree with @xaviertanso from @ninebladesmuaythaigym ? #efcfightnight7 . Show him your love in the comments! . . ⚠️ Early bird

EFC on Instagram: "🏆Old is Gold. @glen__rockstar from @fightgmma bringing in the heat!! 🔥 #efcfightnight7 . Show him your love in the comments! . . ⚠️ Early bird tickets on sale now! Link in bio."

EFC on Instagram: "This one goes out to all the mums, and the ones who do it for passion 🩷 like Z7EVAN @zzevaan from @thering_cck #efcfightnight7 . Mum, we hope you’re watching this. Show him your

EFC on Instagram: "El Matador @raoul00000 from @boxingspartans_de will be making his first debut in the sport of Muay Thai at this upcoming EFC7! 🌟 Will you be rooting for him? #efcfightnight7 . Sho

EFC on Instagram: "Against all odds, @jennifer__suuu from @eminentmuaythai is stepping into the ring for her second time. With the love and support of her family, she can conquer anything! 🏔️ #efcfig

EFC on Instagram: "The art of fighting 🤍 Watch as @reillypaulomt from @blessedmmasg shares about how he got into Muay Thai and how it has shaped him to who he is today. #efcfightnight7 . Show him yo

EFC on Instagram: "Train hard, fight easy! 🔥 Meet fighters @muzraffaz & @sinquanxx from @prakaipetch.mta as they share their journey preparing to fight at the upcoming #efcfightnight7 . Show the fig

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